Episode 5: Scented Candles Bringing Transparency by Using Blockchain
Follow the journey of Stephen Akbeg, Founder & CEO of La Terra, and be inspired by his mission of offering transparency to his customers by using blockchain technology.
About this webinar:
We delve into the extraordinary vision of Stephen Akbeg, the dynamic Founder & CEO of La Terra, who is revolutionizing the retail industry by harnessing the power of blockchain technology to provide customers with unprecedented transparency and accountability.
- La Terra’s journey to offer transparency to its customers.
- Using blockchain technology as an authentication system for their luxury scented candles.
- The benefits and challenges of integrating blockchain into a brand’s operations.
- How this technology can be used to offer a more personalized and secure customer experience.
“Our research shows that adding traceability features to products is an ever-increasing demand for clients. People are no longer willing to accept blindly what brands communicate and look for proof points to justify their purchases”
Stephen Akbeg
Founder & CEO La Terra
“As a pioneer in the field of brand protection, we at 3D AG were quick to recognize the potential of soorce3D’s innovative software, which provided NFT chips, authentication, blockchain access, and customized customer engagement.”
Aleksandar Milutinovic
Head of Client Solutions 3D AG
