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Automotive Industry: Holograms, Track & Trace and Micro Lens Arrays for Head-Up Displays

It is projected that the automotive industry will reach close to 9bn USD by 2030. With continuous innovation the industry has grown to one of the most important economic sectors by revenue. Connected through original equipment manufacturers, the automotive industry also extends to the motorcycle industry, all industries having the same joint battle against counterfeit spare parts. Motor vehicles and cars are not only a crucial means of transportation, racing sports are globally supported, as well as the gear is protected through complex licensing models to protect the sport and drivers. In 2022, there are approximately 1.446 billion vehicles on earth and the automotive industry will continue to grow. 

 

With the current technological advancements, the automotive industry will be subject to great innovation – from electric cars, innovative head-up display, photonics and micro lenses. 3D AG has customized solutions aligned to support this.

3D AG is FIA's Official Supplier

Our serialization labels are being used by The Fédération Internationale de l'Automobile (FIA) within their rigorous homologation system. We proudly offer our solutions for their certified items enabling safety and protecting the drivers.

Anti-Counterfeiting for Car Spare Parts

Anti-Counterfeiting Solution for the Automotive Industry:
Holograms and Track & Trace for Car Spare Parts

Being one of the largest industries, the automotive industry is also one of the most vulnerable to counterfeiting. It is estimated that 40% of car spare parts are counterfeit, and when it comes to counterfeit oil filters and car brakes, it is even a danger to human life. Joint anti-counterfeiting strategies between industry players are essential and can prevent a large amount of car crashes. At 3D AG, we have made it our mission to fight this problem with our anti-counterfeiting solutions and produce security and tracking components for high quality auto spare parts. The ability to provide effective protection through holograms lies in the continuous development of new technologies and the evolution of existing ones. Combined with our digital authentication technologies including QR-Codes and serialization, holograms offer a fully-fledged anti-counterfeiting protection for the automotive industry. Holograms can be integrated into so-called track & trace systems that combine identity and traceability. This capability allows manufacturers, resellers and consumers to identify the location of a spare part and its origins. It enables the management of inventory and ensures that the auto spare parts are getting where they need to go and that gray markets can be identified.

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WHY 3D AG?

3D AG has worked with the largest automotive brands and racing organizations. Having multiple touchpoints with the automotive industry, we are constantly refining our services to offer unique and cross-disciplinary solutions.

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Holograms for Licensing & Certifications

Racing Sport Safety: Holograms for Licensing and Certification

Being one of the largest industries, the automotive industry is also one of the most vulnerable to counterfeiting. It is estimated that 40% of car spare parts are counterfeit, and when it comes to counterfeit oil filters and car brakes, it is even a danger to human life. Joint anti-counterfeiting strategies between industry players are essential and can prevent a large amount of car crashes. At 3D AG, we have made it our mission to fight this problem with our anti-counterfeiting solutions and produce security and tracking components for high quality auto spare parts. The ability to provide effective protection through holograms lies in the continuous development of new technologies and the evolution of existing ones. Combined with our digital authentication technologies including QR-Codes and serialization, holograms offer a fully-fledged anti-counterfeiting protection for the automotive industry. Holograms can be integrated into so-called track & trace systems that combine identity and traceability. This capability allows manufacturers, resellers and consumers to identify the location of a spare part and its origins. It enables the management of inventory and ensures that the auto spare parts are getting where they need to go and that gray markets can be identified.

Micro Lens Arrays (MLA) and Head up Displays (HUD)

Micro Lens Arrays (MLA) and Head up Displays (HUD) for Innovation
in the Functionalities of Future Cars

The technological advances induced by micro lens arrays (MLA) or head up displays (HUD) are innovating the automotive manufacturing industry. MLA based technologies allow car manufacturers to create innovative lighting and projection systems. They can be used to project images and graphics onto surfaces without distortion, specifically used for different forms of head-up displays. Micro lenses are used for various applications in automotive lighting, as well as envisioning new futuristic elements, such as the projection of sharp images onto the road.

 

The automotive industry will be subject to many technological revolutions in the coming centuries and 3D AG supports these developments with specialized manufacturing processes. If micro lenses or micro gratings are conceptualized for a new product, the structure needs to be originated into a base material. Electroforming nickel shims from the base material will secure this output and allow multiple reuse by means of nickel shims. 3D AG has specialized in this process and supports the development and implementation of next-generation micro lenses for innovative products and applications in the automotive industry.