Product Digitalization for Digital Transformation
At 3D AG, we believe that product digitalization is key to leveraging the benefits of digital transformation, delivering value to customers and gaining business intelligence.
At its core, digital transformation involves a cultural shift toward continual innovation and the integration of digital technologies to fundamentally change how a business operates and delivers value to its customers. It is an essential component of a business strategy to remain competitive in today’s fast-paced digital landscape. By enabling customers to interact with a product in the digital space and providing more information, manufacturers and brands can utilize digital benefits across various aspects of the business.
Smart Labels and Smart Tags: QR Codes, RFID, NFC
There is a revolutionary transformation from single-dimensional barcodes to data-rich smart labels or smart tags. But what do these terms actually mean? Any labeling or coding system that applies a technology to add functionality or data beyond traditional barcodes can fall under the umbrella term smart label or smart tag. Examples are QR Codes, RFID tags and NFC tags. They have proven to be an effective tool for product digitalization, as their smart features deliver data and represent a gateway from the physical world to the digital world. The usage for product digitalization enables a physical product to become a data source for manufacturers, retailers, suppliers, advertisers and anybody along the supply chain. They can be active and trigger a response or sense an action, in any case their functionality can be a customized approach for product digitalization.
Scan Data for Business Intelligence (BI)
Every interaction of a customer with your digitalized product creates scan data, and this scan data is valuable! Business intelligence (BI) is a combination of strategies and technologies for analyzing data and delivering actionable information. Understanding customer behavior will deliver strategic, tactical, and operational insights and allow you to execute data driven decisions. Product digitalization does not only offer data to your customers – your business can gain valuable scan data.
Track & Trace: Supply Chain Traceability with Unique Identifiers
Track & Trace defines capturing a product’s status throughout its lifecycle and ultimately identifying its path. Depending on the product and supply chain, this solution can look very different. The base of 3D AG’s solution soorce3D is leveraging unique identifiers. Through unique identifiers it is possible to associate every single product with distinct information at a specific “moment in time”. This information can be used for customers to have insights into supply chain traceability, which can elevate a product’s value. In other cases the information can be shared with regulatory authorities or used for product authentication.
Supply Chain Traceability: Sustainability, Organic or Textile Certifications & Credentials
Hard-earned sustainability credentials often don’t receive the stage they deserve. Or they may only be visible as a label logo with no access for customers to review official certifications. If supply chain traceability is a part of your strategy, it deserves to be seen. With product digitalization efforts, online access to sustainability certifications and credentials can be granted easily and can convey trust to your customers and users who buy in line with their values.
Embracing Product Digitalization: Staying Competitive in Today's Fast-Paced Digital Landscape
The integration of product digitalization solutions into business strategies has become increasingly crucial for manufacturers and brands to remain competitive. By leveraging digital benefits such as enhanced customer interaction and access to valuable data, businesses can receive scan data, track & trace their products, and receive business intelligence while also improving their bottom line.
Product Digitalization: Operation Manuals, Instructions, Package Leaflets
Digitizing operation manuals, instructions, package leaflets or similar can have a large impact on manufacturing and packaging costs. Most importantly, you can offer more languages, more documents and more insights. Product digitalization has many facets and the digitization of product information is an impactful path. Not only are costs saved, more information can be provided to customers, as well as it can be a part of your sustainability plan!
Product Digitalization: Quality Control & Logistics Solutions
Controlling distribution channels, warehouses, logistics or quality control procedures can be complicated. 3D AG offers solutions to strategize and control various challenges. Smart labels can be implemented to digitize manufacturing data in-line with your production, or for managing your distribution and logistics.
"It is not the strongest of the species that survives, nor the most intelligent that survives...
It is the one that is the most adaptable to change."
3D Insights
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