Customer Engagement Cultivating Relationships
Our solutions at 3D AG provide solid foundations to initiate engagement strategies and strategic storytelling, helping you build long-term relationships with your customers. Developing an engaging relationship with customers is crucial for companies seeking innovative ways to cultivate brand loyalty.
Customer engagement goes beyond the transaction and cannot be compared to the concepts of customer experience and customer satisfaction. The goal of engagement marketing is to create reactions and interactions with customers across multiple platforms such as social media comments or reviews, or applications to contests, events, and subscriptions.
Phygital Customer Experience:
Blending the Digital and Physical World of a Product
Technological advancements are disrupting businesses and entire industries. AI, IoT, and robotics are being used to create advanced machines and technologies. Simultaneously, going phygital, meaning the digitalization of physical products, allows one to reap the maximum benefits of digital technology. Interacting with a physical product in the digital world creates an enhanced customer experience.
Offering a phygital customer experience is the new strategy to capture the imagination and keep in touch with your customer. It enables brands to adapt to new consumer behaviors and demands, deliver convenience and autonomy in the customer journey by creating a hybrid experience. Up-selling products, receiving reviews and building a community around your brand does not need to be complicated. We have created advanced customer engagement solutions that enable you to easily cultivate loyal relationships and enhance the digital experience.
QR codes or NFC Tags as Gateway for Engagement
Multi-channel engagement with a physical product needs a physical point of interaction. Today, most customers have a smartphone, which makes QR codes or NFC tags a valuable key to advanced customer engagement. At 3D AG we call this the gateway to the digital world. A simple scan and a customer is presented with a new world of endless possibilities. To increase engagement, the point of interaction must be intelligently placed on the product in a visually appealing manner. The point of interaction needs to be attractive and inviting for successful brand engagement marketing.
Strategic Storytelling for Customer Engagement
The goal is to create a shift from products to relationships. The way customers consume products and engage with content has changed for good. The amount of online content is constantly expanding and content formats and platforms are proliferating. Customers have little time for bad experiences, and most importantly they carefully choose the brands they want to support. Strategic storytelling is where business and stories meet, creating a brand narrative based on emotions. Every product has a story and customers seek to identify with this story.
Soorce3D enables customized strategic storytelling for every unique product in alignment with the brand experience. To boost customer engagement, we recommend not making your brand the protagonist, but the customer.
Email Marketing: Enable “Claiming Ownership” of Products
With today’s complex distribution and retail structures, many companies don’t know their clients. Receiving customer email addresses for email marketing is a high priority. There are different ways to achieve this, but a smart strategy in alignment with customer engagement and value is enabling customers to claim ownership of their product. A proud customer wants to be an acknowledged owner, and with this ownership additional benefits can be shared with them. Not only do you have direct contact with your customers, loyalty and experience increases rapidly.
Create Valuable Customer Relationships with Our Multi-Channel Engagement Solutions
Our multi-channel customer engagement solutions are designed to build meaningful and valuable relationships with your customers across various platforms. By leveraging innovative technologies and strategies, we help you create personalized and engaging experiences that foster loyalty and increase brand advocacy.
Sustainability Marketing and Brand Engagement Marketing
A strong reason for customers to align with a brand is its commitment to sustainability. It’s not just about doing the right thing for the environment, but also a matter of strategic storytelling. Authentic efforts and initiatives in sustainability can play a big role in elevating a brand’s reputation, fostering customer loyalty, and driving growth. Our platform offers a solution that not only allows your brand to market its sustainability efforts but also turns it into a tool for customer engagement. By sharing your sustainability story through interactive features customers can become a part of the movement towards a better world, leading to deeper connections and long-lasting relationships.
By making customers a part of the sustainability movement, brands can increase engagement and loyalty. Our solution, soorce3D, offers a platform for your brand to effectively market your sustainability efforts, and engage customers in your brand’s story while promoting environmental stewardship.
Sustainability Marketing: Recycling Initiatives
The R&D team at 3D AG has always been committed to creating innovative and sustainable solutions that meet the needs of our clients while also supporting the environment. With our ecolabel, we have taken a big step in that direction by offering a fully recyclable and compostable hologram tag that meets the highest standards of sustainability.
By combining high-tech solutions with circular economy principles and customer inclusive recycling initiatives, we are making a meaningful contribution to the planet and helping our clients achieve their sustainability goals.
The Metaverse, NFT’s and the Future of Digital Products
3D AG’s team and their vision are proof that “Metaverse” and “Product NFT’s” are not just buzzwords. We are currently developing customer engagement solutions enabling us to wear purchased products in the digital world. Be a part of the movement!
3D Insights
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