Cosmetics, Personal Care & Supplements: Brand Protection, Brand Engagement and Digitalization Solutions to Innovate and Face the Challenges
With a worldwide revenue of 94bn USD in 2021 the cosmetic industry is one of the largest industry, the main products being skin care, haircare, make-up, perfumes and hygiene products. It is forecasted that the revenue of the cosmetics and personal care industry will reach over 122bn USD annually by 2025. Make-up and perfumes go back to the Egyptian ages and the world of beauty is an important part of today’s society until today. Connected to well-being and personal care, it is a continuously growing industry with many complementary sectors.
The trend for a healthy lifestyle is also growing and the global dietary supplements, vitamin and mineral market is currently worth nearly 20bn USD. Given the size of the industries and in respect to the increase in online sales it is evident that they are subject to counterfeiting. Brands need to implement smart strategies to protect the health of their consumers. Furthermore, there is large competition and the demand for innovative branding and digitalization is more present than ever before. 3D AG’s solutions are a great fit and created to solve the challenges and trends that cosmetics, personal care and supplement products are facing in the next few years.
Counterfeit Cosmetics & Supplements: A Solvable Problem with Brand Protection Solutions
Despite recent increases in counterfeit seizures, the problem is growing, especially due to the large increase in online sales. In some cases fake cosmetic products contain lower quality ingredients, but at worst they contain very dangerous chemicals that endanger the health of the consumer. From skin rashes to non-reversible issues, consumers can have serious issues from counterfeit cosmetics. The cosmetic industry has an interesting challenge, as the size of the products is relatively small and the product image and branding is very important for differentiation. The same goes for counterfeit supplements, consumers’ health is at risk, as well as the brand’s reputation.
3D AG’s brand protection solutions can be optimized to the product’s size and all offer the stakeholders in the supply chain an opportunity to authenticate goods easily and cost effectively. From holograms, to unique identifiers, there are countless approaches that can be smoothly integrated into the cosmetic packaging design or onto vitamins and supplements. Most importantly, brands need to educate the consumers and involve them in the brand protection solution, so they are empowered to make the right decisions.
WHY 3D AG?
3D AG is one of the first companies worldwide to launch a blockchain based solution for product authenticity, circular economies, NFT’s and more. Our holograms and digital solutions are applied to enhance luxury goods worldwide and protect artists and art through serialization and anti-counterfeiting solutions.
Luxury Brands and Art Dealers Turning to Blockchain Technology for Proof of Authenticity
As consumers become increasingly concerned about product authenticity and sustainability, companies are searching for new ways to instill confidence. Blockchain technology presents an opportunity for businesses to demonstrate to customers that their goods and supply chains are legitimate. In addition to providing customers with proof of authenticity, blockchain technology enables brands and artists to maintain complete control over the value chain, leaving no room for doubt, as data is securely and immutably recorded on the blockchain. This reduces the possibility of counterfeit goods, resulting in an improved marketplace for luxury goods and art.
At 3D AG, we are proud to be one of the first security companies to develop a blockchain-based solution that addresses growing concerns around product authenticity and sustainability and has been implemented by luxury brands worldwide. Our innovative technology allows us to record data points at various stages in the supply chain, providing complete visibility and traceability for both the brand and the customer.
Holograms for Art: Unique Serialization for Photography Prints or Limited Editions
Controlling the circulation of art prints can be a challenging issue for many photography artists who sell their artwork. To combat this problem, holograms are a popular solution. These thin, flexible and tamper evident stickers can be affixed to the back of any print and include a unique serial number, enabling control over how many prints are in circulation. By providing a certificate of authenticity that is directly attached to the print, holograms are a valuable tool for maintaining the integrity of an artist’s work. Including holograms in every print series also demonstrates professionalism and quality to buyers. At 3D AG, we offer a specialized product line capable of producing very low volume series of holograms, complete with unique serial numbers. This is a rare offering from security companies, but we have developed this solution to help increase trust and support artists in standing out in the competitive art industry.
GarmenTrust™: Anti-Counterfeiting Solutions for Clothes, Garments and Textiles
The luxury industry has been battling counterfeit products for years, investing heavily in cutting-edge technology to enable customers to verify the authenticity of their purchases. In 2020, clothing and footwear accounted for 38% of all seizures related to counterfeiting. However, a significant challenge with clothing, garments, textiles, and shoes is that traditional anti-counterfeiting solutions cannot be attached to these products throughout their entire lifecycle. In the retail, fashion and textile industries, originality is everything and brand owners must rely on innovative brand protection security solutions to ensure consumers receive authentic products.
3D AG’s GarmenTrust™ solution consists of encapsulated holograms specially produced for clothes and garments. They can be sown directly into the clothes or garments, and are washable up to 60°C.
