The Holographic Label: The Swiss Wine Seal Of Approval
The implementation of a digital IT platform is now a confirmed development within the German-speaking Swiss wine industry. SWISS WINE is the name of the project that introduces a holographic label that presents unprecedented opportunities for winemakers and wine cellars. The project received approval from the Swiss-German Wine Association BDW board during their September 14th meeting, and the pilot phase has been funded and officially launched.
The holographic label: the "Swiss Wine seal of approval"
The “Swiss Wine Quality Seal” is a holographic security label that is printed with an individualized QR code. This means that every consumer can call up more information on each wine with a mobile phone. The hologram was developed by 3D AG based in Baar, in the canton of Zug.
Snezana Hunziker from 3D AG explains how the development works “The production of a hologram is very complex and requires a lot of expertise. The complexity in production is reflected in the security standards of the labels. The infinite variety of colors that can be shown by the holographic structure gives our labels an attractive design and enchants the human eye with repeatedly recognizable effects. Combined with the exclusive Swiss Wine logo, the label becomes an attractive eye-catcher that reflects unmistakable Swissness and enhances every wine bottle with its visual presence.”
The Partners Behind The Project
3D AG
3D AG is an independent family-owned company based in Baar, Switzerland. The company has been producing banknote security features for over 30 years and specializes in the field of micro and nanotechnology. One of their core competencies is tailor-made security holography with the aim of fighting counterfeiting and protecting the intellectual property of its customers around the world.
Zimt AG
The digital blockchain-based IT platform for the Swiss Wine project is being implemented by Zimt AG, based in Zurich. ZIMT is a data certification platform that is based on blockchain technology and offers end-to-end digital traceability for food and beverage companies. Zimt’s solution provides F&B companies with the ideal platform to securely record data about their products on their way through the supply chain in a digital format and to pass this information on to their distributors, retailers, government agencies, end customers and other partners. You can find more information about ZIMT.
ZIMT is proud to be the software partner for this project and to issue a digital passport for every single bottle of Swiss wine that is operated and secured with blockchain technology – a world’s first, in particular on this scale! This e-pass allows consumers around the world to find out more about Swiss wines and their producers, to check the quality and environmental impact of their product, and to easily buy more of the Swiss wines they love.
Winemaker.com
The marketplace with more than 160 Swiss winemakers The simple “onboarding” of the master data of the wineries and the individual wines on the platform is ensured by our partner winemaker.com. The winemaker.com platform enables a multilingual website content (German, French, Italian and English) and provides media data such as videos and images in any format compatible with any hardware device (PC, Laptop, Tablet, Mobile Phone).
Ambrosus.io
The Swiss Wine Digitalization Platform is based on a blockchain technology called Ambrosus. The Ambrosus network is a blockchain-based ecosystem optimized for IoT data transactions and supply chain management. Ambrosus’ main focus is on improving supply chains, especially food and medicine, although the protocol can be applied to virtually any complex supply chain. The Ambrosus platform can be easily integrated into existing IoT devices and IT systems in order to digitize supply chain processes and increase their transparency. You can find more information about Ambrosus here.
This project enables every Swiss winegrower, big or small, to digitize their wines in a simple way and to create a so-called “digital twin”. All important data, such as certificates or laboratory reports, can be stored on the platform and assigned to each wine. Thanks to our partnership with Zimt AG and 3D AG, we are able to offer a fast and comprehensive digitization solution to all Swiss wine businesses.
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