Immortalising Provenance: High-Tech in Luxury Fashion
This use case revolves around MULDOONEYS’ goals to immortalize provenance while demonstrating the uniqueness of every product and the solutions provided by 3D AG to reach those objectives. Leveraging the implementation of Smart Labels customized for luxury fashion products, bridging the gap between physical products and the digital world.
Download our complimentary use case and discover how to implement our Soorce3D software for high-end luxury products:
- Innovative Luxury Integration: Expect a merging of holography and high-tech software with luxury products.
- Focus on Authenticity and Provenance: Read about the commitment to preserving the heritage of luxury handbags, using blockchain technology for traceability and transparency in the supply chain.
- Strategic Objectives: Look forward to insights into strategic objectives, aiming to provide customers with an exclusive heritage-rich experience.
Financial Data: Do not expect detailed financial data in this use case. The focus is more on the integration of technology and the luxury experience, rather than financial specifics.
Operational Details: This use case does not delve into the operational intricacies of MULDOONEYS’ and 3D AG’s businesses.
Regulatory Aspects: Regulatory aspects are not a central topic in this use case.
Discover 3D AG's Tailored Solutions to Preserve MULDOONEYS' Provenance and Ensure Authenticity While Creating Customer Value.
Each product is not merely an item but a chapter of history, where every element of its design echoes the human stories that shaped it. This legacy is evident in everything from their product storyboards to the rich heritage of the suppliers and the sublime artistry intrinsic to French savoir-faire. 3D AG had the challenge of making sure every part of the provenance would immortalize, demonstrating the uniqueness and luxury.
Tracing Elegance To Its Origin
MULDOONEYS is shaping the face of luxury by building a brand philosophy deeply committed to AUTHENTICITY and PROVENANCE, from their unique product storytelling to the provenance of heritage suppliers, and respecting and including their customers with traceability and transparency in the supply chain.
Strategic Objectives
MULDOONEYS and 3D AG’s goals extend beyond the mere acquisition of a luxury handbag; they aim to offer customers a tangible piece of history and an invitation into an exclusive, heritage-rich experience.
Elevating Luxury
With a focus on strategic objectives and in harmony with MULDOONEYS’ industry resurgence, 3D AG created tailored solutions.
While working on this collaboration, we found a perfect alignment between 3D AG’s holography solutions and the essence of MULDOONEYS’ luxury handbags.
Snezana Hunziker
Label Production Manager
