Smart Labels: A Cost-Effective Solution for Manufacturers to Get Feedback from End Customers
Manufacturers often face the challenge of being disconnected from the end consumer and lacking immediate feedback from the people using the products they create. This can lead to missed opportunities for gathering essential business intelligence, communicating important information, and engaging customers to build brand loyalty. In this article, we explore how smart labels can help manufacturers overcome this challenge and improve their customer relationships.
Why Would You Want to Get in Touch with Consumers?
If the manufacturer cannot afford to handle the process of selling to consumers directly, for any reason, they may have to stick to the classic manufacturer-retailer relationship.
This is a rather big problem, as it means the manufacturer cannot access:
- Essential business intelligence (BI), which comes from the end-user only.
- Communicate important information regarding the product, such as the warranty, or recalls.
- Engage the customer to make them loyal to your brand, helping your business grow.
There are various other reasons for manufacturers to want to be able to receive feedback from their end customers.
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The Solution You’ve Been Looking for
Let’s say you have a small business where you sell high-end furniture. Maybe you have an online shop and some social media accounts, and though you try to promote your brands the old-fashioned way, it’s going pretty slow. You rely on local retailers.
But it’s likely for people to associate the furniture with the store, and not your brand. Though you’re making some money, you’re not necessarily gaining a customer.
So, what is the solution for manufacturers stuck in this loop? A smart label. These labels can easily be added to any product to allow the end consumer to quickly scan them and access any type of information you deem essential for them.
Information such as the following can be included in smart labels:
- Manuals
- Reviews
- Special offers or promotions
- Complimentary products
- Feedback forms
