Game-Changing Insights for Sports Brands
In celebration of our recent Official Supplier status with the Fédération Internationale de l’Automobile (FIA), a valued long-time client, we’re sharing our expertise on security labels and their transformative potential for sports brands worldwide.
Let’s embark on an exploration of the game-changing aspects of security labels, which offer added value to clients in the sports industry. Explore exclusive loyalty programs, product digitalization, captivating packaging, brand protection, and prospects.
Let’s explore the numerous opportunities that security labels offer to enhance the capabilities of sports brands.
Security Labels: More than Just Safety
In today’s highly competitive market, businesses need to innovate and stay ahead of the curve. One way to do this is by adding cross-functional solutions capable of adding value to their products in multiple ways. Security labels, aside from communicating legitimacy about the products, can serve as a tailored channel capable of creating engagement or enhancing supply chain efficiency.
Exclusive Loyalty Programs
Fostering loyalty can be a challenge for sports brands. Additionally, customers not only appreciate the quality of the products but also the experience around them. Moreover, the activewear market is expected to reach a value of US$ 500.55 billion by 2027, indicating significant competition in the market.
Customer loyalty is challenging due to market competition. However, loyalty programs, designed to retain customers and enhance their lifetime value, play a crucial role in driving in-store traffic and fostering brand alignment. Moreover, loyalty programs in the sports goods sector offer various features, from integrating trackers to personalized content and goals.
Features of loyalty programs in the sports goods sector range from integrating mobile and digital trackers into products to providing customers with tailored content within the programs. Consequently, they can provide personalized in-store experiences and cultivate a community of like-minded VIPs.
One effective approach to achieving these goals is by incorporating smart labels. This technology is capable of establishing a direct connection between the product and the customer. Incorporating smart labels is an effective strategy. They establish a direct connection between product and customer, fostering engagement.
Product Digitalization
As mentioned before, connecting a product with the customer is extremely important, product digitalization is key to delivering value to customers while gaining business intelligence. Smart labels are a technology that adds functionality or data beyond traditional barcodes. QR codes, RFID tags, and NFC tags all represent a transition from the physical to the digital world.
In addition to serving as tools for customer loyalty programs, smart labels can also function as a valuable source of data for manufacturers, retailers, and suppliers through all supply chains. These labels can be active, triggering responses or actions, and their functionality can be tailored to support product digitalization efforts.
Packaging that Leaves Lasting Impressions
Packaging serves a dual purpose: safeguarding products and showcasing the brand’s identity. Brands invest significant resources in crafting a distinct brand identity, and equal attention should be devoted to selecting appropriate packaging solutions.
Captivating packaging designs enhance brand visibility and encourage consumer interaction. They can incorporate holographic patterns, fresnel lens foils, or hologram labels. Innovative packaging designs with visually striking effects appeal to consumers, leaving a lasting impression and reinforcing brand recognition.
Brand Protection
Finally, it is imperative to address the critical role of security labels in brand protection and combating counterfeit activities within the sporting goods industry. Drawing on our two decades of experience in the sports industry, we have identified optimal security solutions to safeguard brands against counterfeiting.
According to estimates by the European Union Intellectual Property Office (EUIPO), the sporting goods sector loses approximately €500 million in revenue annually due to intellectual property rights (IPR) infringement. Counterfeit sporting goods remain popular, not solely due to the perceived high prices of genuine products, but also owing to the fervent loyalty of fans who eagerly purchase a wide range of products with brands’ trademarks.
Counterfeiting poses a multifaceted challenge, depriving sports brands of revenue and providing illicit profits to organized crime networks. This while endangering consumers with potentially unsafe and untested products.
Various technologies and strategies are available to safeguard sporting brands against counterfeiting, with holograms emerging as a preferred solution for brand protection. Holograms effectively combine brand communication with product authentication. This way Smart Labels offer a comprehensive approach to combating counterfeiting and protecting both brands and consumers.
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