Holograms Enriching Sports Industry Engagement
It’s now more important than ever for brands to come with ways to directly engage customers, especially for players in the sporting goods industry. The newest industry trends show a shift in consumer expectations, with more and more of them wanting better online accessibility to brand catalogs, easy access on how to use the product, and even complimentary offers that could be useful for them.
That’s a lot of demands and could potentially take a lot of a company’s time and effort.
Better Customer Participation in Brand Activities
Holograms can offer an easy way for consumers to participate in any campaigns or activities your brand is preparing. For instance, the QR code embedded on the hologram can be scanned and redirect the customer directly to the sign-up page for a sports event the brand is organizing. This makes it much easier for customers to take a more active role in the relationship, especially since modern mobile phones have built-in scanners right in the camera app.
Quick Access to Product Specifications and Manuals
Increase customer satisfaction with your product by helping them understand the best ways to use them. From tutorials to how to properly clean the product, brands no longer have to attach 10 pages worth of brochures just to help customers use their products correctly. This greatly reduces the number of frustrated customers that accidentally damage the product or don’t have the ideal experience using it.
Offering Individualized Discounts or Offers
Incentives are a powerful way to increase customer engagement and encourage repeat purchases. Holograms let you move beyond emails or text messages to offer these discounts and offer customers a special thank you embedded in the product itself. Brands can also offer discounts to complementary products that together will offer the user a much better experience, overall.
Increased Trust
Holograms were traditionally used as an anti-counterfeiting measure either for packaging, or directly onto the product itself, and this role is still quite important and relevant today. The sporting goods industry is no stranger to piracy concerns, with around 44% of consumers having bought a counterfeit sportswear item in 2019 alone.
Adding a hologram to sporting goods can help brands protect their consumers, and steer them away from such items. This greatly improves the level of trust between the brand and customers. Not everyone might realize the product they’ve purchased is a counterfeit item, and associate the low quality to the original brand itself. Anti-counterfeiting measures like the hologram are almost instantly recognizable, and a sign of trust.
Increase your Customer Engagement With a Hologram Now
If you want to tap into the customer engagement potential of the hologram, we can help. 3DAG specializes in smart holography solutions that empower our clients to fight privacy and enhance the relationships they have with their customers.
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